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    V. ANITHA and A. R KRISHNAN, 2020. SITUATIONAL FACTORS ASCENDANT IMPULSE PURCHASE BEHAVIOR OF PRIVATE LABEL BRANDS WITH SPECIAL REFERENCE TO MODERN TRADE RETAIL OUTLETS IN CHENNAI.International Journal of Management (IJM) .Volume:11,Issue:4,Pages:178-187.

    International Journal of Management (IJM)

    ISSN Print :   0976-6502 
    ISSN Online:    0976-6510

    Volume 11, Issue 4 (2020)

    Copyright ©IAEME, 2010


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